The design lead role is also about serving

Nikola Vukasinovic
2 min readDec 29, 2020

As a design lead, you could become better at leading if you become better at serving:

  • your client
  • the design team
  • the employer

You’re beneficial to your client if you’re helping him to fulfill his business goals. You’re good when you’re supporting less experienced colleagues both on a daily basis and in long-term development. And as long as you’re doing fine for the former, you’re already valuable to your employer.

If they’re willing to let you help them, then it’s totally up to you. So, how could you do it?

First, act like you would in any design project — put yourself in their shoes. Try to understand what they need from you. Ignite the discussion by asking the tough questions. Become a better listener instead of being the loudest person in the room.

When listening, also pay attention to your thoughts. Learn to spot the biased ones and judge them thoroughly. If it’s new learning, digest it quickly and have no fear of accepting that you were wrong, just until the moment ago.

Once you’re aware of their goals, embrace them like you would yours. Work together and help them achieve theirs. Occasionally, ask for feedback to see if you’re on the same page.

In our competitive world, this concept seems overlooked. If you ask a friend to name her favorite leader, it’s often the humble one who’s better at serving others. You could also become one — not because of the credits, but because of yourself. When you see your co-workers and clients blooming, you’ll know you’re on the right track.

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Nikola Vukasinovic

Design director, speaker, lecturer, co-lead of IxDA, Belgrade / See me rockin’ at www.nikola.design